These are the questions to which judges respond when giving feedback. Well-written business concepts will address these
- Is the value proposition sound?
- How original, innovative and thoughtful is the proposed product/service?
- Is the value proposition articulated clearly and evaluated comprehensively?
- Does the submission clearly identify a target market?
- Does the submission identify other key market participants (competitors, potential partners, suppliers)?
- Is the target market sufficiently large?
- Does the business concept have competitive advantage(s) over existing solutions?
- Is the revenue generation plan logical?
- Is the business operationally feasible?
- Does the submission clearly outline measurable, achievable near term milestones?
- Do the founding team members have sufficient expertise to launch the business?
